Start a Company to Solve a Problem
Serial entrepreneurs are constantly trying to recognize opportunities and determine how they might capitalize on a perceived need or void in the marketplace. Often, implementing a solution for one company generates an idea for a completely new company. Such was the case when I started Pay Per Visit Email.
When I started Questamente, our flagship website, AmigosChat, quickly registered more than 700,000 unique users. We had collected the email address for each of them and I had planned to send out mass emails announcing new features on the site and inviting the registered users to come back on a regular basis. That is where the problems began.
Email Service Providers (ESPs)
I quickly realized that I would need a professional email company to handle mailings of this magnitude. My experience was as follows:
Enter Pay Per Visit Email
After researching the market for almost a year, I decided to go ahead and launch my own email company. In order to differentiate it from all the others, I decided to create the first pay per click email company where users pay for clicks to their website, not for every email sent. We launched in April and signed up our first client the next day. (No, it wasn't Questamente)
Are you looking for ideas to start a new company? Well, as Dorothy said in The Wizard of OZ, "Sometimes you don't have to look any further than your own backyard".
David Chitester
When I started Questamente, our flagship website, AmigosChat, quickly registered more than 700,000 unique users. We had collected the email address for each of them and I had planned to send out mass emails announcing new features on the site and inviting the registered users to come back on a regular basis. That is where the problems began.
Email Service Providers (ESPs)
I quickly realized that I would need a professional email company to handle mailings of this magnitude. My experience was as follows:
- The first company we tried was reliable but the cost was 1.2 cents per email sent. Do the math! That is $8,400 to send one email to my database. I was planning one per week. This was certainly cost prohibitive.
- The second email company said it would cost "about $200 per month" to send an "unlimited" number of emails. I reminded the rep that we had a database of 700,000 email addresses. He said he would have to check to see what the pricing would be for that quantity. He never called back.
- The third company quoted $375 per month to send up to 500,000 emails. Seemed pretty reasonable until they said I could only send 3,000 a day to "purge" my mailing list. At that rate, it would take almost a year to send the first email to my whole database!
Enter Pay Per Visit Email
After researching the market for almost a year, I decided to go ahead and launch my own email company. In order to differentiate it from all the others, I decided to create the first pay per click email company where users pay for clicks to their website, not for every email sent. We launched in April and signed up our first client the next day. (No, it wasn't Questamente)
Are you looking for ideas to start a new company? Well, as Dorothy said in The Wizard of OZ, "Sometimes you don't have to look any further than your own backyard".
David Chitester
Posted by David Chitester at 9/9/2011 1:54 PM 
Categories: uncategorized
Tags: david chitester entrepreneurs pay per visit email
Categories: uncategorized
Tags: david chitester entrepreneurs pay per visit email
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