3 Books on Social Media Marketing
Are you using social media to market your company? Well, it is not a fad; you need to get on board. The way we communicate has changed forever. Here are 3 books that can help you understand and implement social media marketing in your firm:
The Now Revolution by Jay Baer and Amber Naslund
This is by far the best book I have read on social media marketing. Published in 2011, it is as up to date as it gets, and even uses Microsoft Tag technology for electronic gateways to supplemental material and examples of items discussed in the text. The authors present seven shifts in a business culture that they say has changed more in the past 3 years than in the prior 30. An eye-opening chapter entitled "Answer the New Telephone" talks about how organizations can win by listening to the Internet.
Social Boom! by Jeffrey Gitomer
Gitomer has put together a very interesting and entertaining book, enthusiastically endorsing Social Media Marketing full of bold text, large fonts, and calls to action. He even says "This is not a book.... This is a step by step, insight by insight guide, that looks at the four main social media platforms in a new way." It is full of down to earth, practical advice on using Facebook, Linkedin, Twitter, and YouTube to develop a total business social media game plan. My favorite quote is "Business social media is the new cold call".
Marketing 2.0 by Bernie Borges
Borges starts with a different, almost philosophical approach on the topic of social media marketing. For example, in an early chapter entitled "Technology and Social Drivers of Web 2.0 Applications" he discusses the technology enablers that made social media applications possible. He also talks about the importance of personal branding and the lifecycle of interaction in social media marketing, and includes chapters on its risks and benefits. He offers practical advice as well and covers blogging, social networking, microblogging, podcasting, and videos and photos.
There are already a number of books published on social media marketing and more show up every day. If you start with these 3, however, you will be well on your way to competing in a business world where everything is immediate and accessability 24/7 is demanded,
David Chitester
The Now Revolution by Jay Baer and Amber Naslund
This is by far the best book I have read on social media marketing. Published in 2011, it is as up to date as it gets, and even uses Microsoft Tag technology for electronic gateways to supplemental material and examples of items discussed in the text. The authors present seven shifts in a business culture that they say has changed more in the past 3 years than in the prior 30. An eye-opening chapter entitled "Answer the New Telephone" talks about how organizations can win by listening to the Internet.
Social Boom! by Jeffrey Gitomer
Gitomer has put together a very interesting and entertaining book, enthusiastically endorsing Social Media Marketing full of bold text, large fonts, and calls to action. He even says "This is not a book.... This is a step by step, insight by insight guide, that looks at the four main social media platforms in a new way." It is full of down to earth, practical advice on using Facebook, Linkedin, Twitter, and YouTube to develop a total business social media game plan. My favorite quote is "Business social media is the new cold call".
Marketing 2.0 by Bernie Borges
Borges starts with a different, almost philosophical approach on the topic of social media marketing. For example, in an early chapter entitled "Technology and Social Drivers of Web 2.0 Applications" he discusses the technology enablers that made social media applications possible. He also talks about the importance of personal branding and the lifecycle of interaction in social media marketing, and includes chapters on its risks and benefits. He offers practical advice as well and covers blogging, social networking, microblogging, podcasting, and videos and photos.
There are already a number of books published on social media marketing and more show up every day. If you start with these 3, however, you will be well on your way to competing in a business world where everything is immediate and accessability 24/7 is demanded,
David Chitester
keep up the terrific work.
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